Amazon.com is the largest internet retailer in the USA. It is an ecommerce site that is very widely used by a large array of people. The company sells many different products, both brand new and second hand. Its headquarters are based in Seattle, Washington, USA.

Founded in 1994, originally the company started as an online book store but the companies product base quickly expanded to include DVD’s, VHS’s, CD’s, video and MP3 as well as software, video games and even food, toys and jewellery.

In 2013 amazons annual report it was stated that amazon had an overall income of $745 million and netted $245 million after taxes. Amazon currently employs roughly 33,700 people worldwide. It has been calculated that amazon makes about $1,084 per second putting it ahead of other internet based companies such as google which makes $929 per second and eBay which makes about $290 per second.

It was rumoured in 2012 that amazon were planning on opening retail stores. However such an idea would not be profitable for amazon. However amazon have manufactured several retail goods of their own, including media such as books DVD’s, music CD’s and software. The most notable product is probably the amazon kindle, which was launched in 2007. It is an e-book reader which downloads content over Whispernet.


Task 2 – Internet Usage in the UK

In 2014, around 76% of the UK used the internet everyday which is near 36 million adults, this figure is over 21 million more people than 2006. This is due to the advancements in technology as people now have the option to access the internet through portable devices such as smartphones as it doubled from 2010 to 2014 as the figures state it went from 24% to 58%.

In Great Britain, 22 million households had internet access which was 84% in comparison to 2006 when only 57% of GB has access, this is a vast improvement and a possible reason could be the increased need for access, for social use and personal use as it has changed the way that the world communicates.

Businesses acknowledged the opportunities that they could make use of as a wider market can be reached through the use of e-commerce.

Young Adults are the highest users of the internet in the UK as they are the most frequent users of social networking sites such as Facebook and Twitter. 91% of internet use is used for social networking. One reason for the increase in internet use is gaming as four In ten adults use the internet now to play games which is an increase from 35% in 2012 to 42% in 2014.

Chart- Age of Users